Popular Press Articles
Selected Refereed Journal Articles
Using Large Language Models to Create AI Personas for Replication and Prediction of Media Effects: An Empirical Test of 133 Published Experimental Research Findings
Leo Yeykelis, Kaavya Pichai, James J. Cummings, Byron Reeves (2023)
Multitasking on a single-device: Arousal and the frequency, anticipation, and prediction of switching between media content on a computer
Leo Yeykelis, James J. Cummings, Byron Reeves (2014). Journal of Communication, 64(1), 167-192.
The Fragmentation of Work, Entertainment, E-Mail, and News on a Personal Computer: Motivational Predictors of Switching Between Media Content
Leo Yeykelis, James J. Cummings, Byron Reeves (2018). Media Psychology, 21(3), 377-402.
Screenomics: A framework to capture and analyze personal life experiences and the ways that technology shapes them
Byron Reeves, Nilam Ram, Thomas N. Robinson, James J. Cummings, Leo Giles, Jennifer Pan, Agnese Chiatti, Mj Cho, Katie Roehrick, Xiao Yang, Asha Gagneja, Miriam Brinberg, Daniel Muise, Yingdan Lu, Mufan Luo, Andrew Fitzgerald, Leo Yeykelis (2019). Human Computer Interaction.
Increasing saving behavior through age-progressed renderings of the future self
Hal E. Hershfield, Daniel G. Goldstein, William F. Sharpe, Jesse Fox, Leo Yeykelis, Laura L. Carstensen, Jeremy N. Bailenson (2011). Journal of Marketing Research, 48(SPL), S23-S37.
Invited Conference Presentations & Panels
Designing an Effective User Experience.
AccelerateSF, San Francisco.
The Lifecycle of a UX Research Study.
Presented to Boston University.
Screenomics: The fragmentation of digital life and what it means for UX research. UXRConf Anywhere 2020.
Keynote speaker
IEEE 88th Vehicular Technology Conference (VTC2018-Fall). Chicago, USA.
Conducting Effective UX Research on Self-Driving Cars
IEEE 88th Vehicular Technology Conference (VTC2018-Fall). Chicago, USA.
Stanford University PhD Pathways. Non-tech Positions in the Tech Industry
Stanford University, USA.
Investigating a Novel Measure of Skin Conductance for Assessing Cognitive Involvement in Media Tasks
Leo Yeykelis, James J. Cummings, Annie Lang, Byron Reeves (2013). Society for Psychophysiological Research. Florence, Italy.