I am the founder of Inspiration Point Labs, a product research agency specializing in data-driven insights to create experiences people love. I started Inspiration Point Labs after over a decade of leading user research at a variety of technology companies.

I was formerly the Director of UX Design and Research at Woven by Toyota. Prior to that, I was the Head of UX Research at VMware and previously led quantitative research at Waymo (formerly the Google Self-Driving Car Project). I'm also involved in a multi-institutional effort at Stanford University studying the fragmentation of life experience.

Before Waymo, I led research at Google, established the UX research team at Vine (acquired by Twitter), designed mixed human-robot interfaces at NASA for life support systems on the International Space Station, and ran the largest ever quantitative study of Firefox users at Mozilla.

I am a Forbes 30 under 30 honoree in Tech and hold a Ph.D. in Human Computer Interaction at Stanford University (department of Communication), conducting research at the intersection of HCI, UX, digital media, and psychology. My work has been published in marketing, communication, and psychology journals as well as popular press such as Psychology Today and Huffington Post.